IP Strategy Every Perfume Brand Needs: No. 3 is a Game-Changer

IP Strategy Every Perfume Brand Needs 1

The Indian perfume and attar market has been booming, especially after the rise of popular brands showcased on Shark Tank India Season 3. Among these brands, Adil Qadri has become a household name and even successfully secured funding from Sugar Cosmetics’ founder, Vineeta Singh. However, with fame comes challenges one of the biggest being counterfeit … Read more

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